|
KMID : 1235020090030010071
|
|
Health Service Management Review
2009 Volume.3 No. 1 p.71 ~ p.78
|
|
|
The Effect of Relational Character on the Confidence and Revisiting Intention -Based on The Case of Hospitals in Daegu-
|
|
Jeong Won-Kil
|
|
|
Abstract
|
|
|
Objectives: The objective of this study is to examine the relationship among the follow relational characters, customer satisfaction and customer confidence, This study also revisits assumption that hospitals are suppliers and patients are buyers.
Methods: The survey has 35 questionnaires based on the preceding studies and preliminary investigation.
Conclusion: The results of this research can be summarized as follows: First, reputation, customer service, communication, specificity, and friendly feelings are the major factors in the relationship between the patient and the doctor. Second, reputation, specificity, friendly feelings show a significant relationship between the relational character and the confidence. Third, the confidence has a significant effect on the revisiting intention. Therefore, Confidence can affect the revisiting probability and hospital performance.
|
|
|
KEYWORD
|
|
|
Confidence, Revisiting Intention, Relational Character
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|
|